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American Express
Language Translation
Working in conjunction with International Communications, GRSDesign recreated site assets allowing the translation of the American Express card holder site into Chinese, German, French, and many other languages. |
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| Challenges |
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The main challenges of recreating the American Express site stemmed from the tight nature of the original design. Many foreign languages require more expressions or significantly longer words to express the same concept as the English version. Through subtle redesigning of the navigation structure and page layout, GRSDesign was able to translate the award winning Amex site into languages such as German. |
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